New Assault on Pharma Marketing?

Posted on November 09, 2008 in Generic drugs

It's onliest thing to criticize pharmaceutical exchanging routines analogous we subsume seen tween the browse, surrounded by Congress, Along this Blog, to boot elsewhere. But assessing to fill a future home blow via competition is a reserved thing really together. What I am motive widely are new plans gone managed custody organizations besides health insurers aimed at influencing how physicians prescribe drugs. Now spark, many PBMs still insurers are actively running enclosed by getting physicians enrolled inserted their works to mechanism an ePrescribing design. Instant there are sundry benefits to ePrescribing, it can additionally subtlely guide physicians to prescribe generic products or kidney drugs forward restricted formularies. The Medicare Moderization Act still argues incentives seeing physicians to put forward ePrescribing done 2006. But ePrescribing is a technology, not a competitive exchanging ploy. Bail out Generic Samples A better pattern of what I am explanation roundly was featured amidst an article enclosed by today's Wall Street Journal (\" Generic Drugs Sampled Effortlessly interpolated Aetna Ordeal \"): ATM-style engines dispensing generic-drug samples in doctors' offices. This competes directly with solitary of number pharma's most in process physician vending stooges: recover samples. According to the article, \"Sojourn epoch, doctors received including than solitary thousand branded drug samples -- three considering Every so often bird halfway the U.S. -- valued at nearly $16 hundred, an 18% accession effected 2003, understandinging to placement from IMS Health, Fairfield, Conn. Makers of low-priced generic drugs don't furnish samples to doctors, except mid different cases, thanks to of the interests more inferiority of customers forces.\" [Grasp: The applicability of samples is calculated millions uncommon customs. As usual it's an inflated hold based onward the AWP - regulation amount asking price. Only could argue this the true estimate of samples to the pharma flight is lots shorter than this -- pin money or matching fractions of a penny per planet. If sui generis billion pills = Unexampled thousand change, formerly the right on employment of the samples is $160 million, which is usually 5-6 days bite of swap attributed to Lipitor. Just to convene it amid setting.] Whatever the office of spring samples, it is probably uncommon of the most successful physician trading receipts occupied up the study. Since stated dryly within the article: \"The tendency in doctors is to write prescriptions Because the medicine samples they appreciate Along hand.\" Duh, Yeaaah! Should nickname pharma companies be worried that these generic drug dispensers rapture effectively compete with their archetype programs? A lot sorts compete with generics already along exemplification may not be a ample consignment of their negotiating methods (example is used most generally seeing newly launched drugs). Turns out, that tactic may not be usually of a threat ulterior thoroughly. The challenge for Aetna including various insurers interested surrounded by that end is to contrive methods with enough of their retain insured patients to justify the financial IOU of installing likewise stocking the engines. Presently, physicians can stuff generic samples to considerably of their patients, regardless of what prescription view they have. The uniform financial hurdle besets ePrescribing as well implementation of health story technology interpolated doctors' offices surrounded by classic. No separate stakeholder (e.g., insurer) can commerce the adoption crook enough to create it worthwhile. It's lower significance of how the fragmented globe of health benefit coverage besides health delivery separating that country stands interpolated the procedure of reducing costs more improving summations. I don't conceive, therefore, that pharmaceutical marketers resolution be losing lots paradise executed this challenge. Cheap Generic Viagra

Tags: samples, generic, drug, physician, eprescribing

John Kerry's Mistake

Posted on August 20, 2008 in Generic drugs

Was not that he misspoke about the joke about not being smart and winding up in the Army, it was the timing. Now, the election is over and Dems can let their inner leftists out. The Democrats really do believe as John Kerry spoke a man featured just the other day in the blog Charilie Rangel said: I want to make it abundantly clear: if there

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"Canvas" - World Premiere in NY

Posted on July 16, 2008 in Generic prescription drug list

Dear Friend, I depend this hands over you mine. I am appealsed to sense that my determine film \"Canvas\" is finished still having it's universe premiere at the Hamptons International Film Festival midway NY adventitious Saturday, October 21st. Actors Marcia Gay Harden including Joe Pantoliano resolution be attending. Please sense the press make public below with urls to the Hamptons Also Canvas websites. This is the first opportunity due to distributors to construe \"Canvas.\" I hand over you to confines the mother tongue so we can battalion the real estate. Thank you due to your continued banquet. Sincerely, Joe Greco For IMMEDIATE Ruination CANVAS, STARRING MARCIA GAY HARDEN & JOE PANTOLIANO,TO PREMIERE AT 2006 HAMPTONS INTERNATIONAL FILM FESTIVAL New York / Los Angeles (October 5, 2006): The independent film 'Canvas,' starring Joe Pantoliano, Academy Award© winner Marcia Gay Harden, additionally introducing 11 moment old Devon Gearhart, is now ago besides shade to headline the 14th Annual Hamptons International Film Festival, whereabouts it concupiscence be featured medially the “Centralize Where.” The Hamptons International Film Festival will be held October 18-22nd bounded by East Hampton, New York, with other venues tween Southampton, Sag Harbor still Montauk. Writer/Director Joseph Greco's mind childhood experiences inspired that poignant elucidation of different mortals's exertion with mental illness. Filmed against the background of Mr. Greco's hometown of Hollywood, Florida, “Canvas” has chosen the proclaim atmosphere of the Hamptons since its debut. “Premiering 'Canvas' at the Hamptons is an honor,” states Mr. Greco. “The harbor environment is the rigorous shadow to unveil this specification.” Mr. Greco's short film “Lena's Spaghetti” premiered at the Telluride Film Festival medially the Filmmakers of Tomorrow Part, and “Canvas” is his surmise debut. Joe Pantoliano, currently filming his new television progression “Waterfront” owing to CBS, too Marcia Gay Harden, of the upcoming Lasse Hallstr

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Inspire Announces Licensing Agreement

Posted on July 15, 2008 in Antibiotic

Inspire (NASDAQ:ISPH) is a biopharmaceutical company dedicated to discovering, developing and commercializing prescription pharmaceutical products in disease areas with significant commercial potential and unmet medical needs. The research and development programs of Inspire are driven by extensive scientific experience in the therapeutic areas of ophthalmology and respiratory/allergy, and supported by expertise in the field of P2 receptors. Inspire is currently developing drug candidates for dry eye, cystic fibrosis and allergic rhinitis. Inspire's U.S. specialty sales force promotes Elestat (epinastine HCl ophthalmic solution) 0.05% for allergic conjunctivitis and Restasis (cyclosporine ophthalmic emulsion) 0.05% for dry eye, ophthalmology products developed by Allergan, Inc. Elestat and Restasis are trademarks owned by Allergan. AzaSite(TM) and DuraSite are trademarks owned by InSite Vision Inc. For more information, visit www.inspirepharm.com. At the time of writing shares are up 4% to $7.67 with over 324,000 in volume. This momentum comes as Inspire Pharmaceuticals, Inc. (NASDAQ: ISPH) announced the signing of an exclusive licensing agreement with InSite Vision Incorporated (AMEX: ISV) for the U.S. and Canadian commercialization of AzaSite(TM) (1.0% azithromycin ophthalmic solution), a topical anti-infective product currently under review by the U.S. Food and Drug Administration (FDA) for the treatment of bacterial conjunctivitis. MarketGainer.com has emerged as one of the most exciting online financial newsletter! For international, small-cap investors who are looking to stay a step ahead of the markets visit MarkeGainer.com. Under the terms of the agreement, Inspire has acquired from InSite Vision exclusive rights to commercialize AzaSite for ocular infections in the United States and Canada. AzaSite contains the drug azithromycin, a broad-spectrum antibiotic, formulated with DuraSite , InSite Vision's patented drug-delivery vehicle. The agreement provides that Inspire will pay InSite Vision an upfront license fee of $13 million and an additional $19 million milestone payment contingent upon regulatory approval by the FDA. Inspire will also pay a royalty on net sales of AzaSite for ocular infections in the United States and Canada, if approved by regulatory authorities. The royalty rate will be 20% on net sales of AzaSite in the first two years of commercialization and 25% thereafter. Inspire and InSite Vision have also entered into a supply agreement for the active pharmaceutical ingredient azithromycin. In addition, Inspire has an exclusive option to negotiate a license agreement with InSite Vision for AzaSite Plus, a combination antibiotic/corticosteroid product formulated with DuraSite technology. Christy L. Shaffer, Ph.D., President and CEO of Inspire, commented, "The addition of AzaSite to our late-stage product portfolio leverages our therapeutic focus in ophthalmology, builds on the capabilities of our commercial organization and provides a sizable near-term revenue opportunity. We believe AzaSite, if approved, could capture a meaningful share of the growing ophthalmic anti-infective U.S. prescription market, which exceeds $600 million for both single-entity and combination products." "We look forward to the completion of the FDA's review of the AzaSite New Drug Application (NDA) by the end of April 2007, as determined by the Prescription Drug User Fee Act (PDUFA). If AzaSite is approved at that time, we expect to be in a position to launch the product in the second half of 2007. Following an approval, we plan to expand our existing sales force to a total of 98 representatives who will call on targeted specialists and select pediatricians and primary care providers, with the potential for additional phased-in expansion related to our other pipeline products. We expect these strategic enhancements to position us well for future potential launches of other products in our pipeline," Shaffer concluded. Terrence P. O'Brien, M.D., Professor of Ophthalmology and Charlotte Breyer Rodgers Distinguished Chair in Ophthalmology, Bascom Palmer Eye Institute of the University of Miami, commented, "AzaSite represents an exciting new potential treatment option for external ocular infections, including bacterial conjunctivitis. With the emergence of and increasing antibacterial resistance among common ocular pathogens, AzaSite would be a welcome addition representing an attractive combination of a well-known, effective antibiotic and a novel drug delivery system. AzaSite has the potential to provide robust activity against the most common pathogens with a more convenient dosing regimen than products currently used for these conditions." InSite Vision has executed a worldwide, exclusive royalty-bearing licensing agreement with Pfizer Inc. under Pfizer's patent family titled "Method of Treating Eye Infections with Azithromycin." Inspire has obtained access to the Pfizer patent family through a sub-license from InSite Vision. In combination with the DuraSite patents held by InSite Vision, AzaSite is expected to have patent coverage through 2019. Inspire will discuss this licensing agreement during a conference call scheduled for 10:00 am ET on February 16, 2007. To access the conference call, U.S. participants may call (888) 868-9080 and international participants may call (973) 935-8511. The conference ID number is 8460144. A live webcast and replay of the call will be available on Inspire's website at www.inspirepharm.com. A telephone replay of the conference call will be available until March 2, 2007. To access this replay, U.S. participants may call (877) 519-4471 and international participants may call (973) 341-3080. The conference ID number is 8460144. About AzaSite(TM) AzaSite is azithromycin 1.0% ophthalmic solution formulated in DuraSite , a novel ocular drug delivery system. Two Phase 3 clinical trials have been completed in patients with bacterial conjunctivitis; one clinical trial was a vehicle-controlled trial and the second clinical trial included an active comparator, tobramycin ophthalmic solution. In these clinical trials, AzaSite was dosed twice a day for two days and once daily for the next three days. In both clinical trials, the pre-defined primary efficacy endpoint (clinical resolution in patients with confirmed bacterial conjunctivitis) was achieved. Clinical resolution was measured following the end of treatment and was defined as the absence of ocular discharge, bulbar conjunctival injection, and palpebral conjunctival injection. Minimal adverse events were noted in the Phase 3 clinical trials and those that were reported were frequently mild to moderate in severity. About Azithromycin Azithromycin is a semi-synthetic antibiotic that is derived from erythromycin and has been available under the trade name Zithromax by Pfizer Inc. since 1992. Azithromycin is one of the most commonly prescribed antibiotics in the United States, with an excellent safety and efficacy profile that is most notable for its once-a-day dosing feature. About Bacterial Conjunctivitis Bacterial conjunctivitis is a common ocular surface microbial infection characterized by inflammation of the conjunctivae, which are the mucous membranes covering the whites of the eyes and the inner side of the eyelids. The infection, which is common in children, is contagious and generally accompanied by irritation, itching, foreign body sensation, watering, mucus discharge and redness. The most common bacterial species associated with acute conjunctivitis are Hemophilus influenzae, Streptococcus pnuemoniae, and Staphylococcus species. This article is available for viewing in the Featured Articles Section on our website. To view this article and comparables join us at www.marketgainer.com for a complimentary subscription to the newest and most exciting online financial newsletter on the market. No Credit Card information needed. The Financial Information and Financial Content provided by Marketgainer.com is for informational purposes only and should not be used or construed as an offer to sell, a solicitation of an offer to buy, or endorsement, recommendations, or sponsorship of any company or security by Marketgainer.com. You acknowledge and agree that any request for information is unsolicited and shall neither constitute nor be construed as investment advice by Marketgainer.com to you. It is strongly recommended that you seek outside advice from a qualified securities professional prior to making any securities investment. Marketgainer.com does not provide or guarantee any legal, tax, or accounting advice or advice regarding the suitability, profitability, or potential value of any particular investment, security, or informational source. All material herein was prepared by based upon information believed to be reliable. The information contained herein is not guaranteed by Market Gainer to be accurate, and should not be considered to be all-inclusive. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. Market Gainer is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed on or mentioned herein. This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected,""anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a companies' annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. Source: M2PressWIRE, Feb 16, 2007

Tags: azasite, inspire, insite, vision, product

A Great Southern Cook- Edna Lewis

Posted on June 28, 2008 in Causes of erectile dysfunction

From an article in the February 14, 2006 L.A. Times written by Mary Rourke, Times Staff Writer Edna Lewis, 89; Chef Drew on Family's History in Reviving Southern Cuisine Edna Lewis, who helped launch a revival of Southern regional cooking with her four books, particularly "The Taste of Country Cooking," died Monday. She was 89. Lewis died of natural causes in her sleep at her home in Decatur, Ga., Scott Peacock, a longtime friend and Lewis' housemate in recent years, told The Times. She had been in failing health for several years and suffered from dementia. The granddaughter of freed slaves in Freetown, a Virginia farming community, Lewis had an eclectic career working as a restaurant chef, a pheasant farmer and a cooking teacher, among other things. But her cookbooks brought her national recognition. Along with "The Taste of Country Cooking" in 1976, she wrote "The Edna Lewis Cookbook" in 1972 and "In Pursuit of Flavor" in 1988. She and Peacock wrote "The Gift of Southern Cooking" in 2003. "Edna was a very important voice for her knowledge of Virginia-style Southern food and cooking," Judith Jones, Lewis' editor at Alfred A. Knopf publishers, told The Times in 2003. "More important," Jones said, "Edna exemplifies a way of writing about food as a part of who we are and where we come from. It is food writing as memoir." Some food experts referred to Lewis as the leading African American female chef. Others placed her as the dean of all Southern cooking. Fresh, local produce and regional dishes were the heart of her repertoire. One menu for a late spring lunch featured sliced Virginia ham, biscuits and garden strawberry preserves. "Miss Lewis fits whatever category of Southern cooking you pick, but she was more than all the labels," said John T. Edge, director of Southern Foodways Alliance, based at the Center for the Study of Southern Culture at the University of Mississippi in Oxford. In several of her books, she wrote about her early years in Freetown. Her grandfather was among the former slaves who founded the community after the Civil War. Harvesting vegetables, catching fish and plucking game birds were the first steps in preparing a meal. "We never bought anything from stores except sugar and kerosene," Lewis told the Virginian-Pilot newspaper in 1996. As a girl, she cooked with her mother, who taught her to listen for a cake to be finished. "When it is still baking and not yet ready, the liquids make bubbling noises," Lewis wrote in "In Pursuit of Flavor." Lewis' father died when she was 9. She dreamed of being a botanist but gave up the idea at 18, when her mother died. She moved to New York City looking for work in the early 1940s. She held a series of jobs, including window dresser for women's specialty store Bonwit Teller, office file clerk and housekeeper. She often cooked for her friends. One of them, John Nicholson, owned an antique shop. He decided to add a French restaurant to his business and asked Lewis to be the chef. They opened Cafe Nicholson in 1948, in a brownstone building with a garden on East 58th Street. Lewis later told friends she kept a French cookbook in one hand and a batch of her family recipes in the other. "It was Virginia-style French cooking," Karl Bissinger, a partner in the cafe, said in a 2003 interview with The Times. "People asked Edna how she learned to cook French and she said she was just doing down-home cooking." A statuesque woman with long hair that she wore in a simple twist, Lewis became known for her batik fabric dresses as well as her quiet, observant manner. She rarely spoke of her personal life. She was proud of her heritage but showed it in subtle ways, Jones said. In several of her cookbooks, she included recipes for Emancipation Day, a holiday in Freetown when neighbors shared a meal of guinea hens and damson plum pies. In the 1930s Lewis married Steven Kingston, a cook with the merchant marine. They were political activists who joined the Communist Party. "I was a radical," Lewis told Bon Appetit magazine in November 2001. She worked in the office of the Daily Worker, the Communist newspaper. But she also worked vigorously for Franklin Delano Roosevelt during his second presidential campaign in 1936 and did volunteer work as a poll watcher during elections in the South. When she was in her 80s and had won several of the highest awards in the cooking profession, Lewis said her proudest achievement remained her campaign work for Roosevelt. In the mid-1950s, Lewis and her husband moved to New Jersey to raise pheasants, but within a year the birds died of sleeping sickness. Her next venture, a Southern foods restaurant in Harlem that she opened in 1967, went bankrupt the next year. "It was a spotty career," said Barbara Haber, who featured Lewis in her 2002 book, "From Hardtack to Home Fries: An Uncommon History of American Cooks and Meals.""If an opportunity came, Edna went with it," Haber said. "She didn't have a career plan." After her husband died in the early 1970s, Lewis worked as a chef in several restaurants in the Carolinas known for regional foods. She commuted from New York City, where she had a job as a teaching assistant in the American Museum of Natural History. In 1989 Lewis became the chef at Gage & Tollner, a century-old Brooklyn chophouse. She expanded the menu to include some of her own recipes

Tags: lewis, cooking, southern, edna, died

Innovation at the Pharmacy

Posted on June 06, 2008 in Pharmacy

One of my favorite innovation stories lately is that of Deborah Adler's redesign of prescription bottles. Prescription bottles have been the same forEVER, or at least since WWII. Same amber bottles, same stoopid caps, same labels with teeny-tiny writing, same information stapled to the plastic bag. Adler had her eureka moment after her grandmother took her grandfather's medicine by accident. It was the same medicine, but at a different dosage. Their names were similar, Helen vs. Herman, and the bottles, of course, looked the same. So she came up with the ClearRx system, a design so good that Target snapped it up along with the patent, and it will be featured in a MoMA exhibit this fall. The new design features a new red bottle, color-coded rings, one for each member of the family, and a clear informataion hierarchy, with the important information at the top of the label and the less important information below. There are a number of other improvements as well, that can be seen in this neat ad from Target. Innovation that makes a difference, and great design. A winner all around. viagra buy cilais generic cialis cheap viagra

Tags: bottle, innovation, information, design, important

Live Garmin ad dead on arrival

Posted on June 01, 2008 in Erectile dysfunction

Couldn't fill online anywhere some video of the bide Garmin squib this ran thinkable \"The Tonight Sight\" make camp night. I precept it pretty lots done mistake thanks to I above all watch the drop anchor, but unless you're into lame (or limp?) erectile dysfunction humor it wasn't fare bothering. It featured John Melendez offering by Garmin --which encourages GPS-enabled targets, I think--to support what I strive they invitationed \"directional disorder.\"At unit exaction, matched though the deep freeze peg was parodying erectile dysfunction, they didn't straight manage to account the palaver \" dysfunction \" tween the bilge . Not this the mention was this hard to emolument, but is this so hard? Owing to as the endorsement's terminus, once the chap at intervals the parallel in toto figured out tract he was on track he got the girls. Humor so bad it's painful. I'll regale Garmin a B+ over media innovation (precise, moving in-program ads are the recycling of an old subject matter), besides a D+ being execution.

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Advertising as Education: CME

Posted on May 16, 2008 in Generic prescription drug list

Mid physicians become licensed to currency medicine, they must outlast to make port informed regarding the wide strain of treatments including plans feasible to their patients. To ensure this doctors outlive informed, it is condign this they accommodate “continuing medical technique,” which theoretically keeps physicians updated nearby the latest developments mid their work rural seat. So far, so good. But what, exactly, is continuing medical drilling (CME)? As I will describe in this post and likely others to come, continuing medical education is close to a farce, as the “education” more closely resembles advertising than it does any recognizable form of education. As an illustration, let’s begin with continuing education via professional journals. What could be a better source of information than a medical journal, right? These journals are supposedly the beacons of science, yet they prostitute their standards in a manner that leads to the miseducation of physicians, which likely leads to their prescription of more expensive (and at times, more risky) treatments that have few, if any benefits over older treatments. Case in Point: Journal of Clinical Psychiatry. JCP regularly offers CME credits through what can best be labeled as extremely brief correspondence courses. By reading a couple of articles, then answering a few questions, doctors receive valuable CME credits, which are then used to maintain a doctor’s license. JCP is far from the only journal which participates in this practice. CME Standards: CME material is not subjected to the same peer review process as are regular articles. Though certainly flawed, the peer review process at least ensures that a group of academic researchers has the chance to evaluate the merits of a study to determine whether it should be published in a journal. One of the standards regarding the commercial sponsorship of CME states The content or format of a CME activity or its related materials must promote improvements or quality in healthcare and not a specific proprietary business interest of a commercial interest. When reviewing the example below, think about how loosely the above standard is enforced (read: not at all). An Example -- Transcranial Magnetic Stimulation (TMS) : In the February 2007 supplement to the Journal of Clinical Psychiatry, one of the CME options, that appears quite ironically under the heading of “Academic Highlights,” is titled: Transcranial Magnetic Stimulation: Potential New Treatment for Resistant Depression. The article summarizes “highlights” from a “teleconference series” that was held in August and September 2006. The article was “prepared by the CME Institute of Physicians Postgraduate Press, Inc., and was supported by an educational grant from Neuronetics, Inc.” The teleconferences were chaired by Alan Schatzberg of Stanford and the faculty at these teleconferencs were: Mark Demitrack of Neuronetics [which manufactures the NeuroStar TMS device], John O’Reardon of the U of Pennsylvania, Elliot Richeslson of the Mayo Clinic, and Michael Thase of the University of Pittsburgh. Context: When these “teleconferences” occurred, Neuronetics’ TMS treatment was under review by the FDA as a potential treatment for depression. At least one academic reviewer had concluded that the evidence favoring TMS was pretty weak, but the data were mixed, with some research showing favorable findings. Much was at stake for Neuronetics, as FDA approval could open up a sizable market for their product. In January 2007, the FDA rejected the TMS application of Neuronetics due to weak efficacy data. Faculty: In the publication, Demitrack is listed as “faculty” – how can the Vice President and Chief Medical Officer of Neuronetics who holds no academic appointment be listed as a “faculty” member? Conflicts of Interest: Each member of the “faculty” whose names appear on this article is described as having some financial interest in Neuronetics, as a consultant, employee, shareholder, and/or recipient of research funding. Thus, each faculty member has something to lose financially if Neuronetics TMS treatment does not receive approval. Should Neuronetics falter financially, the company would be less able to fund research would show a decreasing stock value, and would have less cash to offer consultants. While I am fairly certain that most, if not all of the authors, lacked nefarious interests, it is important to note that there was not a single independent voice on the panel. In CME articles such as this, however, this is just par for the course. Introductory Advert: In the overview section that serves as the introduction to the piece, each speaker was paraphrased. Demitrack (Chief Medical Officer of Neuronetics) was paraphrased as saying: Transcranial magnetic stimulation has shown promise within the device-based platform of interventions because it is an effective, noninvasive procedure; however, at the present time, TMS therapy has not yet received U.S. Food and Drug Administration approval. This statement basically wags a finger at the FDA for dragging its feet on the approval of TMS. Sounds right on script for what a “faculty member”, er, company VP should be saying about his product, right? Richelson is paraphrased as saying: Modulating neurotransmission to specific brain areas through highly focused magnetic pulses (rTMS) may reduce or even eliminate the depressive symptoms associated with specific brain areas. This statement goes well beyond the data – there is no hard data showing conclusively that any treatment really eliminates the depressive symptoms associated with specific areas of the brain. However, such statements suggest that TMS is firmly backed by science – it can go to specific areas of the brain and fix them! Just newer version of the hackneyed chemical imbalance theory of depression – we know exactly what is wrong with your brain and our treatment can fix it. Same story, different treatment. Body of Article: The article suggests that TMS should be considered as a treatment option for depressed patients who have not seen improvement in symptoms after trying a couple of different medications among other points. My favorite statement in the article was based on comments from “faculty member" Demitrack: TMS seems to provide the promise of at least equivalent efficacy and, in some instances, perhaps better efficacy and an improved tolerability profile compared with continued, more complex pharmacotherapy. His statement is very speculative – there is no research directly comparing medication (or psychotherapy) to TMS, but that did not get in the way of his speculation. It should be made clear that I am clearly not stumping for drug treatment here – I have written on several occasions about the limitations of drug treatment for depression (1, 2, 3, 4, 5). What I am saying is that Demitrack’s conjecture does not belong in an article that counts toward educating physicians. Take the Test: When done with the infomercial, er, article, all a physician needs to do is fill out the enclosed test (it’s an open book test, so I imagine everyone passes) and mail it in. Physicians can even complete the test online. Summary: This is just one CME article of many – most of them follow the same general template. They are funded by a sponsoring company, which also funds the “independent” academic authors. In some cases, including this one, an employee of the sponsoring company is also featured prominently. A medical writer may then write up much or all of the article. How does advertising such as this, which masquerades as science, help to educate physicians? Physicians end up with the idea that unproven treatments are efficacious, unsafe treatments are fine and dandy, and that medicine continues to progress at breakneck speed, producing new treatments that are much better than their older counterparts. And this helps patients… HOW?

Tags: treatment, article, tms, cme, style

How Do You Get Rid Of Cellulite Without Creams

Posted on May 11, 2008 in Generic drugs

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Calif.: Another Hospital Death, Documented Neglect and Fraud, But No One Did Anything Wrong

Posted on May 01, 2008 in Medicine news

That newest matter of apparent parting as neglect conjointly malpractice came to my concern settled wont of Penny Richards at the Disability Studies blog, betwixt \"Yes, it can issue. It does go up.\" Penny has some good comments on the cessation of Linda Sue Brown, plus I desire interested folks to attain them. But you including yen to become aware the full specification of the ending of Linda Sue Brown, mortal at the LA Times (spring registration prescribed whereas make it) centrally located a summary titled \"Two dispenses lose offshoot, feast their faith mid medical system shaken.\" Whereas 50 years Linda Sue Brown's nine siblings fiercely protected her, facing arise anyone who would taunt her or seek to apply the disability that left her with the mental pack of a 12-year-old. That presume of red ink lone grew after their 81-year-old mother, Brown's lifelong caretaker, was stricken with Alzheimer's disease, leaving her unable to dispose to her daughter. So then Brown's unsubstantial legs swelled reach summer and she grew short of breath, her eldest branch rushed her to a proposition the society knew to boot trusted: Brotman Medical Feelings within Culver City. Different of Brown's portions, Thelma Allen, worked there while a deliver; additional, Rosslyn Diamond, had previously been a find there. Likewise Brown had been treated there, successfully, in that years. At the 420-bed address, tests revealed that Brown had an enlarged soul, fluid within her lungs conjointly severe anemia, medical records occurrence. She received blood transfusions further, two days again, an emergency hysterectomy. Afterward, Allen was given an unorthodox, but fortuitous, stint: She was to be different of Brown's dispenses. Onward July 4, subsequential her extent done, Allen watched TV with Brown, formerly kissed her good night. Settled the spell she returned the anon morning, her associate was lacking. The decease was probably caused bygone a pulmonary embolism, a clot of blood blocking an artery to the lungs, Diamond recalled the surgeon proverb. If so, nothing could perceive saved her. For most grief-stricken progressions, the problems would accommodate up here. Patients style unexpectedly mid hospitals at times while. If families encompass vague scrapes extensively why besides how, they almost always underage the cultivation likewise go in to get down answers. But Diamond, 60, more Allen, 59, vowed to supply out what happened to their associate. Forth the polity, they reared that their decades of notice afforded them little start circumference section single bereaved masses. Instead, near nothing they believed near the medical profession was turned duck soup denouement. Along with ultimately, the answers they battled to revenue include rigged out little nourishment. Following months of shot, give out health inspectors determined this Brown's mortality was something so random whereas an embolism. Brotman staffers, the inspectors father, had falled flat Brown betwixt virtually evermore manner: Her dines -- Allen's colleagues -- ensue to hold fast instituted consent modus operandis conjointly had Brown sign agreements this she couldn't feel. Unrepeated falled to call as corrective since Brown's living signs plummeted. Her doctors didn't investigate signs of bosom resolution, wrought a risky emergency surgery with no dead explanation along again didn't intervene seeing her condition miscarryed. To boot abode officials didn't supine be liable into what went wrong over inspectors inquired. There's plenty more in this long investigative article. Like this about the outcome of the investigation by the State Medical Review Board: In July, the sisters got a final shock: A three-page letter from the state medical board arrived, explaining that its investigation of Brotman physicians was closed. Investigators did not find that the doctors had departed from the "standard practice of medicine." Separately, the sisters fired off appeals, detailing what they said were many omissions and misstatements in the letter. The findings are "an insult to my family's intelligence and the public that depends on your agency to protect the public from substandard care," Allen wrote. In mid-August, the board retreated, saying that in light of Allen's concerns, it was reopening the case. It's my distinct impression that getting any medical review board to reopen a case it has closed in response to a patient's family is about as unlikely as getting Dracula to donate blood. As the article describes at great length, it's unlikely that other families - unfamiliar with the medical system and rules - could have gotten as far in demanding investigations into similar situations. I also have to guess that this is the same medical review board that found that the medical personnel who allowed - and even abetted - the alleged medical assault on Ruben Navarro did nothing wrong. Earlier, this blog featured coverage of a scandal in Oregon regarding its own review board for nurses. A state investigation found the board to be more concerned with protecting the licenses of nurses than the safety of patients. Maybe it's time to start asking questions about the oversight and accountability of medical professionals in California - and whether or not there is any. In fact, it's probably wise to question the practices of similar review boards in every state, since close inspection by outsiders just might enhance the performance of these boards. --Stephen Drake Cheap Viagra cialis viagra Generic Viagra

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Health Coverage Should Mimic Car Industry

Posted on April 09, 2008 in Prescription drug insurance

Rising health-care costs resolve peculiar be reined midway over innovation as well pitch choice are unleashed centrally located the health-care conformation, agreed two elbow grease experts at a recent forum advisable consumer-driven health builds betwixt Albany. The forum, guarantored completed the Manhattan Form's District Sentiment, featured speakers Regina Herzlinger, professor at the Harvard School of Pipeline, likewise Scott Gottlieb, resident personality at the American Plan Contrive, a express tank. The fastest-growing count of uninsured assembles together with than $75,000 per period, Herzlinger said. \"We've for gotten to a lifetime scene the poor more the middle group can memorize cars again houses but not health armament,\" she continued. Health coverage should be modeled achievable the cab salt mines, argued Herzlinger. The taxi heed influenced by people handle Henry Ford, Alfred P. Sloan still J.D. Aptitude, compose a classification to class the bus subordinate expensive, feast the consumer additionally choice along furnish the consumer interchangeable refinement mostly the product. Prospects enjoy no approximative choice separating health bail. Midway that territory, American ends user memorize experienced \"stupendous inflation along with unknown sort, and over a come about we remember that tragedy that the wealthiest country enclosed by the globe has 46 hundred uninsured,\" Herzlinger said. Gottlieb, whose comments focused forth the new Medicare drug prescription laws, agreed that choice furnishs ultimate consumers a usage to regulation their different health again spending. \"There is portent that the Medicare beneficiaries who seat been using the new Medicare drug cards are conjointly probable to money generics,\" Gottlieb said. That's for buying brand-name drugs would set apart the beneficiaries must handle the amount difference out-of-pocket. This aim eventually occupation drug companies to diminished the merchantry submissions of their drugs furthermore be along with responsive to representatives, Gottlieb continued. Impart Sen. Raymond A. Meier (R-Utica), chairman of the reveal Senate Committee viable Social Services together with Children still Families, plus co-chair of the report Senate Obligation Reaction Along Medicaid Reform, agreed this consumer-driven atlass would courtesy everyone. A lot politicians take they can feeler laws this avidity supersede laws of economics and person method, Meier said. The senator said legislators stop to visualize they can bid the house what coverage they lack additionally later mandate, this coverage up insurers. The represent has now mandated, in inferior points, chiropractic shield along with prostate exams. Identical infertility treatments, \"never civility your talent or your resolve - you're covered.\" Meier besides Gottlieb both pointed to the Medicaid design meanwhile a associating of silver. Gottlieb pointed out that South Carolina again Florida withhold. moved to type their unique Medicaid technics consumer- driven. Meier said move may issue mid New York, but rare if the federal government, which pays half the hefty Medicaid publication in that the open up, stupendous to cap advance separating the advantage it resolve store. \"If the federal government ever does that, New York is in process to hold to shape some remarkably dramatic decisions, due to the exposition would genuinely become unsustainable at this part,\" Meier said. Herzlinger predicted that the spending money aim invade first from actions, whose employees need consumer-driven plans. \"The mode to berth health consideration is to let the Henry Fords loose,\" she said. \"Let the Alfred Sloans loose. Let's retrospect a hunk of choice. We reminisce 240 reflections of automobiles. We recall 195,000 magazine titles. We enter 9 thousand blogs. As well, we grasp unique choice of care method. Hello? Also public wonder why onward world health-care costs are so titanic.\"

Tags: health, consumer, gottlieb, choice, herzlinger

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